Written Report (Canada Day)

This 2023 document delved into ways brands could engage meaningfully to reshape what Canadians celebrated on July 1st.

Written Report (Holiday)

This 2022 document explored key shifts surrounding traditions related to how young people were giving, eating/drinking and entertaining during the holiday period.

Blog Post (Creating Content)

This blog post looked at how research and measurement helps brands identify and optimize content.

Blog Post (Gig Economy)

This blog post looked at how being in lockdown affected workers in the global gig economy.